Description
This is your sign.
Some numbers are impossible to ignore.
The 11:11 Hoodie is the centrepiece of the MADNÜSS collection: an unapologetically oversized, heavyweight hoodie made for colder days, late nights and those moments when the universe appears to be trying to tell you something.
Cut from thick 350gsm fabric, it delivers the kind of weight you can immediately feel. Warm without being rigid, soft without losing its structure, and deliberately loose through the body and sleeves. The dropped shoulders create a relaxed streetwear silhouette, while the substantial hood and heavyweight construction give it that properly premium, wrapped-up feel.
Across the back, the distressed red 11:11 artwork cuts through the washed charcoal body with a bold black shadow. Loud enough to command attention. Worn-in enough to feel like it has always belonged there.
This is comfort with presence.
You weren’t looking for another hoodie.
But then again, you didn’t see this by accident.
WHY YOU’LL LIVE IN IT
- Heavyweight 350gsm construction
- Thick, warm fabric made for autumn and winter
- Relaxed oversized streetwear silhouette
- Dropped shoulders and generously cut sleeves
- Substantial hood for a properly wrapped-up feel
- Soft cotton-blend fabric with slight natural stretch
- Distressed red and black 11:11 back artwork
- Designed for everyday wear, layering and colder nights
FIT
Designed with a loose, oversized fit.
The dropped shoulders, relaxed body and long sleeves create a naturally oversized silhouette without making the hoodie feel shapeless. Choose your usual size for the intended MADNÜSS fit, or size down if you prefer something closer to the body.
FABRIC
- 42% cotton
- 53% polyester
- 5% other fibres
- Fabric weight: 350gsm / 10.3 oz/yd²
- Thick construction
- Slight stretch
The cotton brings softness and breathability, while the blended construction helps the hoodie retain its shape and handle regular wear.
CARE
Treat it properly and it will keep showing up for you.
Machine wash at 30°C on a gentle cycle
Wash inside out to help protect the artwork
Wash with similar colours
Do not bleach
Do not Tumble dry
Iron at a low temperature
Do not iron directly over the print
Do not dry clean
PLEASE NOTE
Small variations between production batches can occur due to changes in temperature, materials and the manufacturing process. These differences are normal and form part of the individual character of each garment. We work to keep every batch as consistent as possible.
11:11
Make a wish – Trust the timing – Cop the hoodie.
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